Ford teamed up with Filson, the Seattle outfitter that makes gear your grandkids will inherit, and built a Bronco together. The result is the most luxurious Bronco you can buy, and the funniest sentence in the whole spec sheet: the quietest Bronco ever built. They took a vehicle designed to climb rocks and gave it a noise complaint free interior. This is a $70,000-plus truck wearing flannel, and it is perfect.
The Raptor's engine in a flannel jacket
Under the hood is the proven 3.0-liter EcoBoost V6, shared with the Bronco Raptor and refined with application-specific tuning for the Filson edition. Every Bronco Filson comes standard with the Sasquatch off-road package: front and rear electronic locking differentials, high-performance Fox shocks with internal bypass technology, and 35-inch rugged-terrain tires that Ford says are the largest of any premium 4x4 SUV.
Standard Trail Turn Assist tightens the off-road turning radius, and Trail 1-Pedal Drive enables precise, confident slow-mode rock crawling. The Terrain Management System with G.O.A.T. Modes (Goes Over Any Type of Terrain) offers seven driver-selectable modes: Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl. Seven modes. You get a mode for every mood and a 35-inch tire for every trail, all wrapped in quilted leather.
The quietest Bronco ever is a flex
Filson designers worked side-by-side with the Bronco team to curate the interior, with materials inspired by Filson's outdoor palettes and textures. It features perforated, quilted leather and durable woven fabric seat trim inspired by Filson's rugged twill, a leather-wrapped instrument panel and steering wheel, and brass accents on the steering wheel bezel and G.O.A.T. Modes dial. A brass dial. Like the controls on a ship. You will turn it and feel important.
It's also the quietest Bronco cabin ever built. Improved airflow, acoustic glass, and enhanced seals reduce wind and road noise, including nearly 20% less perceived wind noise versus the 2021 Bronco. Paired with new ventilated front seats, heated rear seats, and an upgraded B&O audio system, it's built to be a quiet, climate-controlled retreat when conditions outside turn harsh. Ford built a truck that can go anywhere and then made sure you don't have to hear it happen.
A truck with saddlebags
The utility-first philosophy shows up in Filson-inspired removable saddlebags integrated throughout the interior, including door-mounted bags and optional cargo-area bags made from water- and dirt-resistant materials. The detachable bags feature customizable compartments for everything from fly boxes and first-aid kits to camera lenses, and they carry easily from vehicle to campsite. Ford looked at your doors and said "those are storage now." Ford expects you to own fly boxes.
Other functional touches: a digital rearview mirror with washer that keeps sightlines clear even when the cargo area is fully loaded, and new power running boards that deploy automatically to help with the vehicle's high ground clearance. Outside, the Filson gets a unique front grille with distinct BRONCO lettering, heritage-painted wheel arches, painted mirror caps, and exclusive trail sight tie-downs designed to secure longer items like canoes. Available colors include Bronco Filson exclusive Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. Trail sight tie-downs. For your canoe. This truck is cosplaying as your outdoorsy uncle and winning.
Tech
Fast 5G and Wi-Fi connectivity plus SYNC 4 infotainment with a standard 12-inch screen provide access to the standard 360-degree camera system and apps like onX off-road trail maps via Apple CarPlay and Android Auto.
First Edition
To commemorate the launch, Ford will offer an exclusive Bronco Filson First Edition for North America, featuring an exclusive Iron Sands Copper Metallic exterior paint color, a unique fender badge, a custom serialized console badge commemorating the Ford x Filson collaboration, and Filson-inspired cargo storage bags. A serialized badge. Like a watch. For a Bronco.
When and how much
The Bronco Filson is assembled at Ford's Michigan Assembly Plant in Wayne, Michigan. Orders open in fall 2026, with vehicles arriving in showrooms early 2027. Ford lists a targeted starting manufacturer's suggested retail price in the mid $70,000s.
Key specs
- Engine: 3.0-liter EcoBoost V6, shared with Bronco Raptor, application-specific tuning
- Off-road: standard Sasquatch package with front/rear electronic locking differentials, Fox shocks with internal bypass, 35-inch rugged-terrain tires
- G.O.A.T. Modes: seven driver-selectable terrain modes
- Cabin: perforated quilted leather, Filson twill-inspired woven trim, brass accents, ventilated front seats, heated rear seats, B&O audio
- Quietest Bronco cabin ever: nearly 20% less perceived wind noise vs. the 2021 Bronco
- Storage: removable door-mounted saddlebags plus optional cargo-area bags, water- and dirt-resistant
- Tech: SYNC 4 with standard 12-inch screen, 360-degree camera, 5G/Wi-Fi, Apple CarPlay and Android Auto
- First Edition: Iron Sands Copper Metallic, unique fender badge, serialized console badge, Filson cargo bags
- Price: targeted starting MSRP in the mid $70,000s
- Orders: fall 2026; showrooms early 2027; assembled at Michigan Assembly Plant
What we don't know yet
Ford hasn't disclosed horsepower or torque figures for the Filson's 3.0L EcoBoost tune, and the final MSRP hasn't been locked in beyond the targeted mid-$70,000s starting price.
Watch: Abdullah checks out the Ford Bronco Filson, the most luxurious Bronco you can buy, also on Instagram and TikTok.
Source: Ford press release, June 3, 2026. Specs via Ford's official media site.